Relates to
Content audit and writing overview
A content audit will review existing content and provide recommendations to:
Keep content as is
Delete content (if it’s no longer relevant)
Update content
Write new content
A content review will also look at how content is structured, the information architecture (IA), and whether it’s been written for the unique online medium and meets government editorial standards.
Content that’s well-structured, written for the online medium and written to government standards will increase your site’s usability and provide a better citizen experience.
Engagement process
Salsa follows the engagement process below:
Review questionnaire or brief: Agency to complete a light questionnaire (or send Salsa a high level project brief) reflecting basic requirements and/or project key business drivers.
Intake and alignment: Salsa conducts a free 30-45 minute intake phone call to align on scope, expectations and overall engagement requirements based on the questionnaire or brief.
Discovery: Workshop to meet stakeholders, identify website's target audience and user needs, define IA mapping, establish brand/voice/editorial style requirements, and establish content workflow process.
Finalise IA: If optionally updating IA, conduct discovery and/or additional workshops to narrow top level or detailed IA structure. See additional options below.
Align: Align on content audit and agree on content audit recommendations.
Write/edit: Write new content and edit existing content based on IA.
Review and sign-off: Review new content and make any necessary changes, then sign-off content.
Migrate or load: Migrate existing content and load new content into the new IA and target website.
UAT: Review new content via user acceptance testing (UAT) for final sign-off.
Publish: Publish content live to your website.
Outputs
Content review and audit — audit report
Content strategy — suggested content strategy
Updated IA (optional) — new IA to streamline the user experience
New content — some updated and some written from scratch
Outcomes
Updated content that’s been written for the unique online medium to increase usability
Updated content that meets your editorial style guide and reflects your brand/voice
Content with readability levels in line with the Australian Government Content (which recommends aiming to write for a 9yro), and WCAG (which recommends readability aimed at 12-14yros)
Assumptions
All content is publicly accessible
IA is established before rewriting begins — additional pages can only be added as child pages in the IA
One page is average 300 words per page + /- 50 words
Travel and lodging costs are additional for onsite discovery and/or other workshops
Fixed price packages
| Flexible | Small | Medium | Large | |
| Definition | 1-50 pages | Up to 200 pages | Up to 500 pages | Up to 1,000 pages |
| Setup | $3,200 +GST | |||
| Content authoring | 2 hours @ $390/page +GST | 200 x $390/page $78,000 +GST | 500 x $390/page $195,000 +GST | 1000 x $390/page $390,000 +GST |
| Content review/editing | 1 hour @ $195/page +GST | 200 x $195/page $39,000 +GST | 500 x $195/page $97,500 +GST | 1000 x $195/page $195,000 +GST |
The setup fee covers discovery and setting up the content workflow procedures.
Other things to know
We can also add an optional IA discovery and development step if required to validate or develop a new IA. This can be with internal workshops or full external user research participants. Let us know what you need and we’ll fit this into the process.
